International Business Development and Marketing Head of MXit.
Juan has a long history of developing success strategies for companies in the new technology and social media sectors and his drive and ambition reflects his passion for the industry.
As the Head of International Business Development and Marketing for MXit, Juan has been responsible for driving Africa’s largest, and most successful, mobile social network’s expansion into Latin America, South East Asia and continental Africa. He has achieved this by developing strategies aimed at unlocking the company’s growth in these regions and by forming sound business relationships with some of the world’s top telecoms companies.
His philosophy is simple. “Countries, companies and people want to engage with brands that can make a difference to their bottom line, to their business reputation and to their quality of life. MXit is a catalyst for change, for growth and has the ability, through the vast range of business, entertainment, educational and social upliftment features that we have created for the platform, to continuously excite stakeholders, partners and, most importantly, our over 35 million users.”
Juan graduated from the University of Stellenbosch with a degree in International Political Economy and has worked with some of South Africa’s most progressive technology companies.
Besides placing MXit firmly on the international map, Juan was part of a team of innovators that first pioneered integrated online marketing campaigns for the South African market as part of his tenure at iafrica.com. At ForwardSLASH, he developed online entertainment technology and systems from South Africa for the global market. He was also responsible for planning and executing a marketing strategy that secured a substantial share of the South African electronic security and retail risk management market, within 18 months, for itoi technologies, a company that combines new technologies, security and risk management.
Juan lives in Paarl and is married with two little girls. His hobbies include polo, mountain biking and paddle skiing.
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Audio: Social networks and platforms: one of the Internet’s largest impacts on mankind
