Lex joined Telkom in 1986 where he received training in various telecommunications technologies until 1997. Lex became Technical Manager at a startup called Valuecom where he took a leading role in building the first SA based fax over IP business. Valuecom listed on the JSE and was later sold to a leading ISP.
In 2000 Lex joined Storm as Operations Manager. He was rapidly promoted and became General Manager taking P&L responsibility for the Gauteng region and then for the group in the position of Chief Operating Officer. During this time Lex managed most of the business units including Product, Information Systems, Sales, Voice and Data Networks, Operations and HR, a total of 140 staff. Under Lex’s management in 2005 Storm launched a successful Voice over IP platform, terminating voice calls for hundreds of businesses including many large Corporates. He filled his role as COO until the business was sold in 2008.
